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HBO’s marketing campaign for the new season of True Blood has been off the wall.  Any fans that have been paying any sort of attention will know this.  For the ones that don’t, I’ll try to not leave out anything:

  • Unique posters for Season 3 on the HBO website, a total of  in 12 all, with a new one released every week.
  • “A Mini Drop of True Blood” – Mini episodes based around certain characters, giving an extended look about events between seasons 2 and 3.  The episodes are Fangtasia, Jessica, Sookie, Sam, Bill, and finally Jason.
  • Huge viral marketing campaign on Twitter.  The characters have their own accounts, as does @TrueBloodHBO.  While HBO isn’t affiliated with the character’s tweets, they do provide entertainment as they LARP out their lives via 140 characters.
  • Inside looks and interviews with the cast about Season 3.
  • Seasons 1 and 2 on HBO On Demand (for Comcast customers), for those who need to catch up.
  • The marketing of merchandise, including and not limited to a Merlotte’s Bar and Grill shirt and a carbonated TruBlood Drink named for blood types.
  • Fan pages on Facebook for the show and characters.

There’s more I know, but this is just what I’ve experienced so far.  This is a huge undertaking by HBO to build as much hype as possible for the new season.  Last month the Facebook fan page did a contest for the Ultimate Trubie Fan Experience.  The contest ran from May 14th through the 28th, started at 6:13PM and every 6 minutes and 13 seconds cycled through a different US city until 6:13AM.

I won passes for Atlanta, and I’m glad I did, because halfway through the contest cities ran out of passes.  They extended “general admission passes” on a first come, first serve basis (flew like hotcakes), and put a very limited number of passes in a few Season 2 DVD sets in certain cities.

My contest winner page

The Fan Experience was:

  • Screening of the Season 2 finale at midnight (you know, in case anyone forgot)
  • Live Q&A with Alan Ball, Anna Paquin, Stephen Moyer, Deborah Ann Woll, Alaxander Skarsgard, Sam Trammell, Rutina Wesley, and Ryan Kwanten via satellite feed from the set in LA.

I got there at 10:30PM, and there was already a decent line.  We were told by some of the reps no one was actually going into the theater until 11.  I think this was poor planning on our theater’s part, the cut off for anyone signing in was 11:30.  By the time I got to the registration table, it was 11:20.  But I digress.

HBO set up a red carpet in each of the 50 cities, and we all got to have our pictures taken.  Some cities had more to-dos than others; DC had a huge cardboard stand-up of a bottle of TruBlood with Bill’s Missing poster, other large posters, fans in other cities either acquired or made Hello tags identifying their species (Vampire, Fangbanger, Werewolf or Shapeshifter).

Our theater gave us a wristband that would get us a free drink at the concession stand, and not a small drink either.  I swear, that cup was quart size.  You can’t tell me different.  There was a pre-show feed  that involved the minisodes and some interviews.

Then the feed started and we watched the finale of Season 2.  For being a live feed, it was good until the part where Sam kills Maryann.  Right when he gorged her with his horn in cow form, the feed froze.  We laughed, we commented, I loudly commented that someone should Tweet the frozen picture (people laughed).

The feed was fixed shortly after, and after the finale was over, Alan apologized for the trouble and joked that Maryann wasn’t dead and was messing with the feed, then suggested that everyone in the theaters check their eyes and hearts and make sure they were okay.  We laughed.

Then we were screened an extended trailer for Season 3.  There was a lot of build up in the trailer, werewolves, elegant vampire royalty, Sookie trying to find Bill, Sookie getting naked for Eric and their epic make-outs, Tara becoming a fangbanger, Sookie pulling a gun on someone…

The live Q&A started.  It was funny, it was a little enlightening, overall entertaining.  I think if they could have set up an interactive thing, it would have been better.

I’m going to rabbit trail for a minute and talk about Anna and Stephen’s body language.  The two are a couple, engaged, and were seated beside each other, but during the Q&A their body language was so off.  Anna sat ramrod straight with her hands in her lap and barely looked at Stephen or cracked a smile.  Stephen leaned away from Anna the entire time, leaning so far over he was practically touching Deborah Ann Woll (Jessica).  I don’t know if I’m reading more into that than necessary, but that’s how they were sitting.  Yeah they were on the set, professionalism, whatever.  They weren’t acting together.  This next bit could be argued that “they were on set”, but that engagement ring Anna’s been sporting?  It wasn’t on her finger.  Like I said, I’m probably reading way too into it, but that’s what I saw.

I digress, back on track.

After everything was over and we were leaving, the HBO crew handed us swag bags.

All the goodies.

A True Blood bag, a bottle of TruBlood, a poster of the cast, soundtrack to the show, a Sookie Stackhouse book, a couple other goodies.  It was a fun time.

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I have another post I’m going to do, mostly detailing how I am officially and irrevocably a nerd.  Until then I’ll do this rambling post; not only to pass the time, but also prove that why yes, I can blog more than once a month.  I’m just saying.  I can do this, and once I get my other post together I’ll have 3 (ohmygod 3) blog posts in one month.  *the world collectively gasps*

Hey, if you can’t poke fun at yourself, what can you do?

Some things end, others begin.  But the TV Powers-That-Be make sure there’s a mostly reasonable balance.

As the kinda-not header suggests: TV.  I used to not watch any TV EVER, but after spending a year at a TV station I can watch some shows, but not the news.  I’m too critical about newscasts, mostly because of how much of a train wreck WNEG’s newscasts always turned out to be.

The shows I watch I get pretty fanatical about, when it sucks me in, it sucks me in hard.  Some shows have/are end(ed/ing), and some are finally starting a new season.

  • Re-runs of Buffy on Logo. I have all 8 seasons so this hardly counts…
  • RuPaul’s Drag Race Season 2 already ended (the finale pissed me off royally, I don’t even want to talk about it)

Starting:

  • True Blood: I recently got into this and caught up on both seasons, the new season begins June 13th.  I’m so excited I could squeal. HBO’s viral campaign is right: Waiting Sucks.

Ending:

  • Supernatural: I completely caught up on all 5 seasons. Season 5 finale Thursday May 13.
  • The Vampire Diaries: Season 1 finale Thursday May 13.

I get a distinct feeling that during one (or maybe both) finales, I will end up screaming.  Thursdays have seen me flooding Twitter with always wrong plot speculations and “OMG NOOO” tweets.

Bad ideas that usually happen around midnight:

Yeah, I know the whole eating late at night is a no-no, especially when you have a sweet craving…but realistically, how many of us pay attention to that?  Fess up, and I mean seriously, fess up.  Anywho, last night I was craving Toaster Strudel.  What usually happens when I’m making them is the middle is still cool, like my toaster just doesn’t want to get the job done no matter HOW HIGH I have the setting…

So I decided (after applying the icing) to microwave the pastries for a bit.  I microwaved them for probably 20 seconds longer than I should have and what I got was a gooey, molten sugary mess.  The filling and icing were reduced to a sub-par sugar liquid, and the entire thing was just inedible.

I could possibly whine about it, but I won’t, because I’m a mostly terrible cook.  The kitchen and I are always wary of each other, as noted above.  We just don’t mesh well…

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